We have been asked, "Why spend the time and money to do Strategic Planning when our organization is doing well?"

There is a simple answer to that question: "Because your competitors are!"

A simple fact is that all organizations have competitors, whether it relates to market share, talented staff and/or scarce resources. The Birch Group has been highly successful in working with our clients to improve their operational efficiency, profitability and return on investments.

Please ask yourself the following questions objectively:

• Do I/we have the need to develop a futuristic vision and clearly defined strategic focus?
• Do I/we miss the mark because of eroding marketplace identity, client base or strategic focus?
• Is our business plan nothing more than a "Shelf Document?"
• Does our organization effectively communicate its primary goals and objectives with all employees?
• Do I/we have a concise and focused operational plan that is closely monitored to ensure timely and effective closure of specific problems and issues?

If you are not satisfied with any of your answers, let's talk about how The Birch Group can help your organization grow by working with you to develop a comprehensive and focused Strategic Plan.

Our plans are not shelf documents; they are living documents that create a road map for your organization, with the flexibility to adjust to meet the needs of today's fast-paced economy.

Working with you, our Strategic Management Process will ensure that you:

• Articulate your Vision
• Define your Organization's Mission
• Identify those Factors Critical to the Success of your Organization
• Thoroughly analyze your business environment as well as your strengths and weaknesses.
• Establish a sound strategic direction
• Identify Gaps that need resolution
• Set concise and focused objectives
• Develop an action plan, which establishes performance standards, responsibilities and time frames.
• Develop appropriate mechanisms to measure performance